Organization Transformation is about
taking an organization to a place where it has never been before...
creating an environment which is most consistent with achieving
highly coveted outcomes such as record levels of profitability, high
customer and employee satisfaction, low turnover and consistently
achieving stretch business objectives.
This may require radical, not
incremental change. The change process often begins with
Transformational Leadership and a Transformational Leader.
1. Developing the vision
2. Gaining buy-in
3. Establishing the direction forward
4. Leading the charge
1. Developing the
Transformational Leadership starts
with the development of a vision, a view of the future that will
excite and convert potential followers. This vision may be developed
by the leader, by the senior team or may emerge from a broad series
of discussions. The important factor is the leader buys into it and
is totally committed to reaching the destination described by the
2. Gaining buy-in
The next step, which in fact never
stops, is to constantly work to get buy-in from all members of the
organization. This takes energy and commitment, as few people will
immediately buy into a radical vision, and some will join in much
more slowly than others.
In order to create followers, the
Transformational Leader has to be very careful in creating trust and
their personal integrity is a critical part of the future direction
Establishing the direction forward
In parallel with the buy-in activity is seeking the direction
forward. Some Transformational Leaders know the way and simply want
others to follow them. Others do not have a ready strategy, but will
happily lead the exploration of possible routes to the promised
The route forwards may not be obvious
and may not be defined in detail, but with a clear vision, the
direction is always be known. Finding the way forward can be an
ongoing process of course correction and the Transformational Leader
will accept that there will be failures and blind canyons along the
way. As long as they feel progress is being made, they will be
The final stage is to remain up-front and personally involved.
Transformational Leaders are always visible and stand up to be
counted. They demonstrate by their attitudes and actions how
everyone else should behave. They also make continued efforts to
motivate and rally their followers, constantly doing the rounds,
listening, soothing and enthusing.
It is their personal commitment as
much as anything else that keeps people going, particularly through
the darker times when some may question whether the vision can ever
be achieved. If the people do not believe that they can succeed,
their efforts will fail. The Transformational Leader seeks to
infect and reinfect their followers with a high level of commitment
to the vision.
One of the methods the
Transformational Leader uses to sustain motivation is in the use of
ceremonies, rituals and other cultural symbolism. Small changes get
big hurrahs, pumping up their significance as indicators of real
Overall, they balance their attention
between action that creates progress and the mental state of their
followers. Perhaps more than other approaches, they are
people-oriented and believe that success comes first and last
through deep and sustained commitment.
We provide engaging, interactive workshops
and planning sessions for executive management,
middle management and employees to help with each step of the
transformational change process. We help you develop and state the
vision, gain buy-in across the organization, develop and evaluate
strategy and lead the charge!
Additionally, many of our leadership
topics are presented in summary form as keynotes for meetings and
conferences. Click here for more
information about our Keynotes.